Shutterstock Announces Top Creative Trends for 2020
According to eMarketer, growth in average daily time spent with video increased by 11% among users in 2018, making it the fastest-growing digital media activity. The increasing consumption of visual media challenges brands to keep up with sharing compelling visual content that engages their target audience. This report provides data-led insights for brands, marketers and creatives to keep their content fresh and relevant, and to drive better performance for their marketing campaigns.
The three major creative trends for 2020 include:
- The Roaring 2020s - a century after the loud and lavish 1920s, the look that defined an era is back and on the center stage globally in 2020. Searches for "gold pattern" are up 4223% year-over-year and ''20s retro" saw an increase of 189% from the previous year.
- Occulture - alternative faiths and age-old beliefs are enchanting Millennials, Gen Z and Gen Alpha, showing renewed interest in mainstream channels and on social media networks in particular. Customers are searching for keywords like "magic" and "spiritual" an impressive 525% and 289% more respectively over last year.
- In Full Bloom - forget elegant arrangements and delicate displays. The floral visuals of tomorrow are big, bright and in full bloom. The 141% surge in searches for "flowerscape" and 136% uptick for "bloom" make this a vivid trend for the year ahead.
"This year's data points toward the pursuit of meaning, happiness, and opportunity in new creative projects—traits that may be reflective of the uncertainty in our climate and the year ahead," said
In addition to the three major trends, the report outlines local favorites in 25 countries around the world, as well as five rising trends that promise to gain traction in 2020. Rising trends range from design mainstays like "minimalistic black" and traditional arts including "Chinese ink painting" to elegant photography and modernized visuals such as "wild life" and sports photography. This year's report not only offers hand-curated collections for each of the trends from
The annual report analyzes data gathered over a 12-month period from billions of customer searches for images, footage, and music content. The data, combined with analysis from
Explore the full 2020 Creative Trends Report here.
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