Shutterstock Launches National TV Campaign, 100% Shutterstock, Leading Brand Refresh
The demand for creative solutions and content has risen dramatically since the start of the pandemic, which has driven a need for more cost-efficient and flexible services to cater for remote working conditions and budget restrictions. Despite widespread access to tools and assets for creatives, there is a lack of a cohesive workflow and therefore, creators are required to constantly jump between resources. 100% Shutterstock enables creators to overcome this challenge by starting and ending their entire process on one platform, while keeping full flexibility on the creative concept. The campaign aims to expand people's breadth and perception of Shutterstock's entire offering, showcasing the company's shift in positioning from its inception as a stock image house, to an intelligent creative platform.
"There is no better way to tell your clients what you can do, than by showing them. Our new commercial demonstrates the limitless creative possibilities you can achieve with 100% Shutterstock," said
Aimed at all creators, from individuals to global enterprises, the campaign hopes to inspire people to think big. The TVC was co-produced by
Additionally, Shutterstock's creative platform has been strengthened with recent acquisitions of leading online graphic design and image editing platform,
"Following a fantastic year for
"We leveraged visuals from every area of the Shutterstock business for this campaign, and it was a compelling reminder of just how versatile and far reaching our offering is for our customers globally."
The 100% Shutterstock video campaign will run
For more information about Shutterstock, visit shutterstock.com.
Notes to editors:
To view supporting creative video assets and imagery, visit https://www.shutterstock.com/explore/one-hundred-percent.
Director: Juriaan Booij
Post: Final Pixel
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This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Examples of forward-looking statements include, but are not limited to, statements regarding management's future business, future results of operations or financial condition, including new or planned features, products or services, management strategies, Shutterstock's expectations regarding financial outlook and future growth and profitability and statements regarding anticipated improvements in operations. You can identify forward-looking statements by words such as "may," "will," "would," "should," "could," "expect," "anticipate," "believe," "estimate," "intend," "plan," "opportunities" and other similar expressions. However, not all forward-looking statements contain these words. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors including risks related to any changes to or the effects on liabilities, financial condition, future capital expenditures, revenue, expenses, net income or loss, synergies and future prospects; our inability to continue to attract and retain customers and contributors to our online marketplace for creative content; competitive factors; our inability to innovate technologically or develop, market and offer new products and services; costs related to litigation or infringement claims, indemnification claims and the inability to prevent misuse of our content; our inability to increase market awareness of Shutterstock and our products and services; our inability to effectively manage our growth; our inability to grow at historic growth rates or at all; technological interruptions that impair access to our websites; assertions by third parties of infringement of intellectual property rights by Shutterstock, our inability to effectively manage risks associated with operating internationally; our exposure to foreign exchange rate risk; our inability to address risks associated with sales to large corporate customers; government regulation of the internet; increasing regulation related to the handling of personal data; actions by governments to restrict access to our products and services; our inability to effectively expand our operations into new products, services and technologies; our inability to protect the confidential information of customers; increased tax liabilities associated with our worldwide operations, including our exposure to withholding, sales and transaction tax liabilities; the effect of the Tax Cuts and Jobs Act of 2017; public health crises including the COVID-19 pandemic; general economic and political conditions worldwide, including disruption and volatility caused by COVID-19 and any resulting economic recession; our inability to successfully integrate acquisitions and the associated technology and achieve operational efficiencies; and other factors and risks discussed under the caption "Risk Factors" in our most recent Annual Report on Form 10-K, as well as in other documents that the Company may file from time to time with the
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