Shutterstock Launches New Brand Identity and Viewfinder Logo
Shutterstock, a global marketplace for digital imagery, today announced a new brand identity that celebrates the company’s evolution from its origin as a photography-focused agency into the thriving, diverse creative marketplace it is today. The new look blends technology and art, presenting Shutterstock as both an innovative company and artistic resource.
“Shutterstock was created to enhance visual storytelling. We understand the importance of imagery to communicate a message and we’ve activated that belief with this new brand identity,” said Jon Oringer, Founder and Chief Executive Officer.
At the center of Shutterstock’s visual identity is their new logo, which features a powerful and versatile framing device known as the Viewfinder. The Viewfiender represents artists on both sides of Shutterstock’s marketplace – whether they’re behind the lens or in front of the screen – and encourages them to express their own unique perspectives to drive visual communications across the globe.
“The redesign reflects our personality and allows us to showcase our vast, constantly evolving collection of assets,” said Matt Angorn, Vice President and Creative Director. “We built upon the existing brand identity, maintaining a clean font and injecting a bold palate of red and grey. Red captures the passion of both our contributors and our customers, while the grey serves as a neutral balance and symbolizes the blank canvas that they work on.”
Shutterstock collaborated with Lippincott’s award winning brand experts to develop the new visual identity, which debuted yesterday on Shutterstock’s web site. For a video revealing the new brand campaign, please visit http://shutr.bz/viewfindervideo.