SHUTTERSTOCK PARTNERS WITH OPENAI AND LEADS THE WAY TO BRING AI-GENERATED CONTENT TO ALL
- Shutterstock powers innovation excellence by expanding OpenAI partnership focused on delivering the most advanced creative tools in the industry
- Shutterstock supports its contributor base with launch of fund aimed at ensuring artists are rewarded for contributions to AI datasets
"The mediums to express creativity are constantly evolving and expanding. We recognize that it is our great responsibility to embrace this evolution and to ensure that the generative technology that drives innovation is grounded in ethical practices," said
Shutterstock + OpenAI: Creativity at the Speed of Your Imagination
This collaboration introduces OpenAI's seamless image generation capabilities to Shutterstock audiences worldwide — offering customers the ability to instantly generate images based upon the criteria they type in. That's what Shutterstock calls Creativity at the Speed of Your Imagination.
This agreement further deepens the strategic partnership between Shutterstock and OpenAI, which began in 2021.
"The data we licensed from Shutterstock was critical to the training of DALL-E," said
When this integration launches on Shutterstock.com in the coming months, customers will receive direct access to these AI image generation capabilities improving their creative workflows. In turn, Shutterstock contributors will be compensated for the role their content played in the development of this technology.
Shutterstock.AI Unlocks New Revenue Streams for Contributors
Shutterstock believes that AI-generated content is the cumulative effort of its contributing artists. In an effort to create a new industry standard and unlock new revenue streams for the Company's artist community, Shutterstock has also created the framework to provide additional compensation for artists whose works have contributed to develop the AI models. The Company also aims to compensate its contributors in the form of royalties when their intellectual property is used.
Establishing an Ethical and Equitable AI Framework
To promote an ethical and inclusive framework for content and AI, Shutterstock is a proud sponsor and participant in the
And in an important effort to protect the IP rights of its artists, photographers, and creators, Shutterstock continues to lead in developing policy and procedures, and employs methods to ensure that usage rights and proper licenses are secured for all featured content -- including AI-generated content.
Experience the Power of Shutterstock.AI
Learn more about Shutterstock's initiatives surrounding AI-generated content, including an exclusive AI-generated collection from Creative Producer
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