Shutterstock Presents: Austin Translation, A Photo Documentary of SXSW 2012
Shutterstock Images LLC, a leading provider of high-quality stock photography, vectors, illustrations and footage, today announced a guerrilla marketing campaign to document the events, fashions, and energy of SXSW Interactive, the annual technology festival in Austin, Texas. The program runs from March 9 through 13 and includes on-the-ground photographers, a mobile photo booth, a massive wall projection and a live stream to the company’s Facebook page.
“Austin Translation”kicks off on Friday, March 9, with the activation of 5 hand-selected, on-scene photographers, John Pesina, Kenneth Man, Galina Stepanova, Gus Yeung and Ricardo Garza. They will be documenting everything from conference panels to food trucks to landscapes, capturing the real Austin, and streaming their photos live to a curation team. Shutterstock has also invited attendees to be a part of the story by tweeting their photos to @Shutterstock with the hashtag #SXSWpix.
Additionally, the Shutterstock mobile photo booth, will park outside the hottest parties each night, providing attendees with their own mini photo-shoots. Festivalgoers can find the 1983 Volkswagen Westfalia on Foursquare, or by following Shutterstock on Twitter. These photos, along with those tweeted in and shot by on site photographers, will all be projected nightly from 7pm CT to 1am CT, onto a 6-story wall projection on the corner of 5th Street and Colorado, in Downtown Austin. The feed will also be available to viewers worldwide via Shutterstock’s Facebook page.
“SXSW hosts some of the most imaginative, intelligent, and entrepreneurial people in the tech and creative industries,” said Shutterstock CEO Jon Oringer. “To be immersed in such an energetic and collaborative environment is truly exciting for us,” he added.